Monday, 25 May 2026
Source: Tourism and Antiquities Ministry
Egypt elevates tourism talent with world-class digital hospitality training
In a landmark move to strengthen Egypt’s tourism sector, the Egyptian Ministry of Tourism and Antiquities has announced new strategic collaborations with two leading international companies specializing in digital hospitality training. The initiative aims to upskill young and talented hospitality professionals across the country to world-class standards.
Minister of Tourism and Antiquities, Sherif Fathy, officiated the announcement ceremony, highlighting the pivotal role of human capital in the sustainable growth of Egypt’s tourism industry.
“Investing in people, especially skilled young talents, is our top priority,” Minister Fathy said.
“By raising standards of training and education, we secure a brighter, more competitive future for Egyptian tourism.”
The first agreement was signed with Switzerland’s renowned Sommet Education, a global leader in hospitality and culinary arts training. This partnership seeks to empower Egyptian hospitality talents with international expertise and best practices.
A second collaboration was unveiled with Lobster Ink, a trailblazing digital learning platform in the hospitality sector. This partnership will deliver scalable, accessible, and advanced training solutions to hotel employees throughout Egypt, leveraging cutting-edge e-learning technologies.
Looking ahead, Minister Fathy announced the upcoming launch of EGTAP.com, an official digital training platform for employees of the ministry and Egypt's broader tourism sector. The platform will offer flexible, accredited, and interactive training programs, supporting ongoing professional development and knowledge exchange.
The strategic focus on modern, technology-driven training comes as Egypt experiences a 22% year-over-year growth in tourism indicators this June, in spite of worldwide challenges. “We’re seeing real resilience in our sector, and travelers' confidence in Egypt remains high,” the minister stated, expressing optimism for the industry's future.
Officials emphasized the need to diversify training offerings, integrate international expertise, and capitalize on modern tools, including artificial intelligence, to better prepare hospitality professionals for rapid industry changes.
Mohamed Ayoub, Chairman of the Egyptian Hotels Association, echoed his gratitude for the unwavering support from the Ministry and applauded these partnerships as a catalyst for ongoing sector development. “Today’s agreements mark a new phase in our journey to elevate Egypt’s hotel industry, ensuring our workforce is equipped to excel in an ever-evolving global landscape,” he said.
Ghada Shalaby, Association Executive Director and former Deputy Minister, highlighted the chamber’s commitment to continuous workforce development through hands-on training programs, partnerships with top academic institutions, and collaborations for both practical and digital learning experiences. She noted last month’s agreement with Cornell University to provide discounted professional courses for all sector employees, further underlining Egypt’s dedication to innovation and quality.
With Egypt targeting the reception of 30 million visitors annually, service quality and staff readiness remain at the heart of the country's tourism vision. The broad, inclusive approach to training—both online and on-site—is designed to ensure that every hospitality employee, no matter where they are in Egypt, can improve their skills.