Wednesday, 27 May 2026
New Alamein Festival returns for a spectacular third edition
The United Media Services Company has officially announced the eagerly anticipated launch of the third edition of the Alamein Festival—Egypt and the Middle East’s largest and most vibrant summer event. Set against the stunning backdrop of New Alamein City’s heritage district, the festival will run from July 18th to August 29th.
Building on the resounding success of its previous editions, the Alamein Festival is fast establishing itself as a truly global platform for art, culture, and entertainment. Under the radiant Mediterranean skies, thousands of visitors from across the world are expected to gather in the purpose-built “U-ARENA,” a bustling hub created to bring people together through music, artistry, and shared joy.
This year’s festival promises a dazzling program, including performances by top stars from Egypt and the Arab world such as Amr Diab, Angham, Assala Nasri, Tamer Hosny, Tamer Ashour, Marwan Pablo, Wegz, Cairokee, and Legy-C, among others. These headline acts are sure to make the festival one of the summer’s most anticipated events, drawing music lovers and culture enthusiasts alike from every continent.
The festival’s organization is entrusted to Tazkarti, a company renowned for orchestrating prominent international events with flair and professionalism. The event enjoys robust support from major partners, including Telecom Egypt, City Edge Developments, Egypt Post, and the National Telecommunications Regulatory Authority, ensuring a world-class experience for all attendees.
More than simply a festival, this gathering stands as a testament to Egypt’s commitment to promoting tourism and highlighting its emerging destinations on the world stage. Last year’s edition welcomed visitors from more than 104 nationalities, with a remarkable array of public figures, diplomats, and international guests attending. Alamein’s dynamic offerings bridged artistic, sporting, and cultural activities, receiving widespread acclaim from locals and visitors alike.
New Alamein City, the festival’s vibrant host, is rapidly rising as one of Egypt’s top tourism and investment destinations. Nestled along the golden shores of the Mediterranean, the city combines breathtaking natural beauty with remarkable modern development, featuring luxury hotels, shopping centers, cultural venues, conference halls, and state-of-the-art residential towers. Last summer alone, the city attracted over a million tourists, reflecting its growing allure on the global tourism map.