Wednesday, 27 May 2026
Egypt engages digital creators to promote tourism
In a bid to boost Egypt’s profile as a top international travel destination, Egypt’s Minister of Tourism and Antiquities, Mr. Sherif Fathy, recently met with leading Egyptian digital influencers and content creators. The meeting focused on collaboration to highlight Egypt’s rich diversity and unique experiences as part of the ongoing “We are Egypt” campaign.
The initiative comes as Egypt’s tourism ministry expands its digital marketing strategies, recognizing the importance of social media in reaching new global audiences. The ministry is working closely with content creators, seeing them as vital partners in sharing authentic stories and stunning visuals from across Egypt’s ancient sites, vibrant culture, breathtaking landscapes, and modern attractions.
During the meeting, Mr. Fathy emphasized the ministry’s full support for influencers, providing resources and guidance to help them showcase Egypt’s genuine charm to both domestic and international travelers. The discussion also explored ways to raise awareness about the economic and cultural value of tourism, highlighting the positive impact of responsible travel and hospitality.
The campaign aims to inspire travelers worldwide to discover Egypt’s unrivaled variety, from the wonders of the ancient world to bustling cities and relaxing beaches, reinforcing the country’s position as a must-visit destination.
This ongoing partnership will be strengthened through regular meetings, innovative promotional plans, and new collaborative content, all designed to share Egypt’s story with the world in a fresh and engaging way.